Description

Global Television Market Outlook Databook: Market Assessment and Outlook of Television Sales by 47 Countries

PRODUCT OVERVIEW

China is the world largest television market. Currently, most of the TV sets sold are internet-enabled in China. TVs are now used for both entertainment and connectivity hubs, rather than just for broadcasting purposes. Most users have access to broadband with other online service bundles which give them options for video-on-demand and online games.

In matured markets, flatscreen TV sets market growth has slowed down as they are no longer a major upgrade push driver. LED TV sets sales will continue to see increasing as producers are moving away from plasma production. We expect that there will be more demand for larger and thinner screens.

So far, 3D TV sets have not gained much success due to lack of enough availability of 3D content, which makes the premium prices for 3D TV unjustifiable. Smart TV sets are getting more popular but it is facing competition by cheap dongles, an external device which can turn a traditional existing TV set to a smart. On the other hand, UHD is currently performing due to better quality.

Unlike developed markets, in some developing countries, the market penetration is still low particularly for LCD/LED models. We expect that household TV set penetration will still enjoy the first-time buyer opportunity on top of the replacement market.

Global television (TV) Market Outlook Databook provides key data on the global television industry. This Excel-based databook provides detained data on 47 leading countries in the televisions Industry.

Television MARKET Data

• TVs Sales 2017-2025 (‘000 units)
• Sales per 100 People 2017-2025
• Regional Sales Share 2017-2025 (%)
• Global Sales Share 2017-2025 (%)

WHY SHOULD YOU CONSULT THIS PRODUCT?

• Full coverage of the global television (TV) market
• Covering 47 countries
• Sales in units terms
• Sales per 100 people
• Market share splits
• The sales outlook provide you with a clear view of where the handset market is heading
• All the data is available in excel so you can slice and dice it for your analysis
• We are completely independent and represent our own views.